Heron Preston Takes on Creative Consultant Role at Calvin Klein
Heron Preston has picked up a new gig as creative consultant for Calvin Klein. The designer is expected to launch a Spring/Summer 2021 collection titled “Heron Preston for Calvin Klein,” focusing on essentials including denim, tees and underwear, reimagined by Preston.
The collection will be sustainably sourced as well as gender-neutral. Jacob Jordan, Calvin Klein’s global chief merchant, had of product strategy and new product ventures revealed to WWD, “We have this idea of working with different visionary and creative people to help tell a Calvin Klein story through the lens of their perspective on, or experience with, the brand. I see this project as the first step; it’s a reawakening for the brand, moving us closer in our connection to culture and creativity. It is about forming interconnected partnerships who can help us tell our story in a way that maybe we couldn’t on our own.”
Earlier this week, Heron Preston took to Instagram to showcase a billboard in New York City featuring a black-and-white portrait of the designer himself, with the words “I’m working on it” written next to him. The post on Instagram reveals that the creative has been “secretly” working with Calvin Klein for a year on this partnership.
“Heron Preston for Calvin Klen” launches in the U.S. on April 23, and globally in select markets across Asia and Europe. Fans can expect the prices of sweatshirts and hoodies to range between $138 to $298 USD, $36 to $88 USD for underwear and $185 to $225 USD for denim products.
