#17talks

VIDEO: Mael - Crazy 'n Lief ft. MELL (prod. Chievva & Rafaël Maijnard)

Mael - Crazy 'n Lief ft. MELL (prod. Chievva & Rafaël Maijnard) PS: Both wearing our Paid in Full 2.0 - Aqua Velvet Set  

Canada Goose & OVO Mark 10th Anniversary with “All Terrain” Collection

10 Years of Collaborations. Marking the 10th anniversary of their initial collaborative release, Toronto-based label Canada Goose and Drake’s October’s Very Own (OVO) recently unveiled their “All Terrain” collection for your perusal.   Paying homage to both brand’s heritage, the offering spans a range of apparel simultaneously suited to the urban adventurer as well as the outdoors enthusiast. Spearheaded by the Terrain Parka jacket, the new arrival features an adjustable down-filled hood, D-ring on the chest pocket for easy access to adventuring necessities, and is rated an admirable 2 on Canada Goose’s Thermal Experience Index for superior cold-weather protection. Check out the series of shots below which spotlight some key wares from the release and shop your favourites via both brand’s websites now.

AMBUSH X NIKE DUNK HIGH RELEASE DATE CONFIRMED

Brand: AMBUSH x Nike Model: Dunk High Key Features: The black and white AMBUSH x Nike Dunk High features a leather upper, with Swoosh branding on the side that extends out beyond the heel. The sneaker also has a perforated toe box and a co-branded tongue tag. Release Date: December 11 Price: TBA Buy: Nike Editor’s Notes: After sharing official product shots, Nike has confirmed a December 11 release date for Yoon Ahn's AMBUSH x Nike Dunk High. The black and white pair is rumored to be complemented by a pink colorway, although Nike has yet to confirm the latter. The AMBUSH x Nike Dunk High debuted in both colorways at the Swoosh’s Future Sports Forum presentation earlier this year. Per Ahn, the AMBUSH x Nike Dunk High channels Japanese bike, car, and truck culture, with its elongated and heightened form, and Swoosh that extends beyond the heel like bike pipes. “I thought, 'how can I make the shoes almost look like this moving thing?,’” Yoon said. The collaborative Dunk is dropping alongside a range of AMBUSH x Nike Los Angeles Lakers and Brooklyn Nets apparel. For this portion, Ahn has transformed the iconic tearaway basketball warm-up into an insulated trouser with a double waist band. The pants are joined by matching jackets, all of which have been designed specifically for women. “I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes, and I wanted to see how we could carry that attitude, but bring in more feminine forms,” Ahn added. The AMBUSH x Nike collection will be available globally beginning December 11.

50 CENT – PART OF THE GAME FT. NLE CHOPPA & RILEYY LANEZ

Het is niet gebruikelijk dat we tegenwoordig nieuwe muziek te horen krijgen van 50 Cent. De veteraan houdt zich namelijk bezig met van alles en nog wat. Vandaag laat hij eindelijk weer wat van zich horen. Hij brengt vandaag de track ‘Part Of The Game’ uit. Op de track wordt hij vergezeld NLE Choppa en Rileyy Lanez. Het nummer is tevens ook de theme song van de aankomende serie Power Book III: Raising Kanan. Beluister het hieronder. View this post on Instagram A post shared by 50 Cent (@50cent)

HOW TIKTOK HELPED THESE ARTISTS DOMINATE FORBES’ ’30 UNDER 30’ LIST

Forbes is back with its annual "30 Under 30" list. For its music class of 2021, the publication highlighted Roddy Ricch, Doja Cat, Saweetie, Lil Baby, and Polo G, all artists who dominated one of the industry’s favorite apps this year — TikTok. Roddy Ricch took the top spot as the year's standout act. Showing adaptability to making new content — and making money — despite a global pandemic, the 22-year-old pulled in $20 million. "I've made more this year than I have ever made in life—at home," Roddy told Forbes. The rapper has had a breakout year, starting 2020 fresh off his Grammy win and spending 18 weeks atop the Billboard Hot 100. However, there's one stunt that put his name on everyone's lips. His hit “The Box” received a considerable boost from TikTok. The track's meme-able squeaky sounds catapulted it to the top of the app with a whopping 1.5 million videos. The viral capital of the song has helped the success of “The Box” as well as the artist himself, proving that while radio plays, ticket sales, and TV appearances were the marketers of old, TikTok is the only fame machine that really matters now. In little over a year, TikTok has come to dominate social media and for the music industry, it's become a game-changer. The meteoric rise of the video-sharing platform has ushered in a new collaborative vision for the future of music, where the fans are the only tastemakers that matter. Forbes' 30 Under 30 list is an attestation to that. Beyond Roddy Ricch, the other musical acts that made the list capitalized on the app's hype. Notably, Doja Cat emerged as one of 2020’s biggest stars thanks to her song “Say So” sparking a viral TikTok dance, accumulating 18 million videos. Similarly, Saweetie's "Tap In" and Lil Baby's "We Paid" also inspired viral dances, while Polo G's "Go Stupid" became the soundtrack for hundreds of thousands of memes. These artists all earned notice for overcoming an otherwise challenging year for the music industry by reinventing the path to music stardom on their own terms – and with a little help from TikTok.

VIDEO: ABRA CADABRA – TRENCHES

VIDEO: JONNA FRASER - ALS HET IS GELUKT

Jonna Fraser heeft zojuist via zijn Instagram account uit het niets een nieuw album aangekondigd. De aankomende plaat dat nog geen titel kent wordt de opvolger van zijn goed beluisterde ‘Calma’ album. We mochten eerder al genieten van nummers als Champagne Rain en Situaties. Dit is tevens niet de enige verassing die de rapper uit Zaandam voor ons in petto heeft. Hij laat namelijk ook nieuwe visuals los van de single Als Het is Gelukt. De track is geproduceerd door Avedon, Niels Zuiderhoek en VYNK. Check de bijbehorende video hierboven. View this post on Instagram A post shared by Jonna Fraser 075 (@jonnafraser)

Relive the '90s Porsche 911 964 With RUF's Overhauled RCT Evo

Featuring a tweaked 3.6-liter air-cooled flat-six producing 425 HP, a wide or narrow body kit, a new interior, and more. German car manufacturer RUF Automobile, which is known for its take on Porsche sportscars, has announced that its “Modern Classic” program will be accepting orders for its RCT Evo. The RUF RCT Evo is essentially a modern-day interpretation of the Porsche 911 964-model that was produced between 1989 and 1994. The 964 is one of the most desirable 911 shapes to date — especially in Turbo or Carrera RS 3.8 specs — thanks to its iconic “Tea Tray” rear wing and the reversion back to the 1970’s “Whale Tail” wing alongside visual design cues that set this model apart from its predecessors, such as it being very wide. In honor of the 964, RUF is re-opening orders for the RCT Evo. Available in either wide or narrow body styles with an optional full carbon fiber skin, the sportscar delivers 425 HP and 570 Nm of torque from its RUF turbocharged 3.6-liter air-cooled flat-six engine. Additionally, the car can be fitted with optional carbon-ceramic brakes, center-lock wheels and an integrated roll cage, as well as the aforementioned carbon fiber body kit that reduces weight and improves aerodynamics. A new transmission and an extensive interior update also come included in the €350,000 EUR charge (approx. $425,000 USD). This is the starting cost of the upgrade service, and does not include the cost of a donor Porsche 911 964. To find out more, head over to RUF’s website.

Virgil Abloh and Vitra Repurpose Design Classics for a New Generation

The Ceramic Block and two Jean Prouvé items have been given a new aesthetic. Virgil Abloh and Vitra have continued their collaborative relationship, building on 2019’s release and exhibitionwith the new “Virgil Abloh c/o Vitra: US Edition.” Continuing themes from that collaboration, the new capsule features the same three items, a Ceramic Block along with remakes of Jean Prouvé‘s “Antony” chair and “Petite Potence” lamp. All three items come in a bold “Baby Blue” colorway and feature an array of other details. For the Ceramic Block, Abloh has added a numeral declaring which of the 999 editions it is, while the “Petite Potence” lamp — limited to just 150 — is finished with an oblong cage encasing an LED bulb. Lastly, the 150 “Antony” chairs feature a frosted plexiglass shell. Announcing the collection, Abloh explained the idea of creating a link between Jean Prouvé’s work and future generations, saying, “I loved the idea of introducing some Prouvé classics to a generation today that might not know the importance of his work. He worked as a craftsman, designer, manufacturer, architect, teacher, and engineer – he truly was a multifaceted designer and not limited to one “discipline”. His many talents translate through his work — intertwining art with social consciousness. I feel interconnected with Prouvé in light of, I too, work within many worlds; art, fashion, music and philanthropy — meshing my ideas from these many realms together for a greater message to the world.”

Drake and Nike Announce Collaborative NOCTA Line

nspired by Drake’s nocturnal creative process and accompanied by a short essay from the artist himself. Drake and Nike have officially announced a brand-new collaborative line dubbed NOCTA. Following closely in the footsteps of the two’s heart-and-lipstick adorned Certified Lover Boy merch collection, NOCTA is inspired by the nocturnal nature of Drake’s creative process and the street fashion scenes of Toronto, London and Paris. Although only a few images of the collection have been revealed, NOCTA’s initial offerings seem to consist of tonal-colored puffer jackets and sweatsuits, offered in yellow or black. The yellow jackets feature a black “NOCTA” spellout on the right chest and a black “CL” hit on the back that’s likely a nod to Certified Lover Boy. Large tonal Swoosh outlines appear to reach across the top of each jacket’s back as well. Only a single image of a hoodie is available, but it appears to offset its yellow body with a small black Swoosh on the chest and black drawcords for a dash of classic Nike Sportswear style. NOCTA marks a new chapter for Drake, who signed to Jordan Brand in 2013 and worked on memorable collaborations like Air Jordan 10s, Air Jordan 12s and more through his OVO imprint. In 2018, he was reportedly close to inking a deal with adidas — but that was torpedoed due to his memorable summertime beef with longtime Trefoil team member Pusha-T. In the years since then, Drake has frequently been spotted in Nike gear and even sat next to brand CEO John Donahoe at the Swoosh’s February 2020’s star-studded Future Sport Forum. It’s also been rumored that a collaborative OVO Air Force 1 will release in 2021. Alongside the announcement of the collection came an essay penned by Drake himself. Drizzy’s words touch on how the collection is a full circle moment for him, how he aims for NOCTA to serve as a “uniform” and more, and can be seen in its entirety below. You can check out the NOCTA website for further info, and expect the pieces to release via the Nike webstore on December 18. This moment is full circle for me. I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh. I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal. NOCTA is a realization of all these thoughts and everything I had hoped for — from the culture it’s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world. NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next. But as much as it’s about what we make, it’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who are on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts. That mindset also includes loyalty and team. Whether you are in Toronto, London or Paris, there’s this uniform look — Nike Tech Fleece, the gloves, the hat — and it has a real team feel. I wanted to take a piece of that culture that I grew up with, that school of thought, and bring the best to it. With NOCTA, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world. This opportunity is something that I’ve been waiting on for a really long time. To be associated with the highest level possible — that was always my goal. We put in a lot of hard work, a lot of man and woman hours, during the last two years. To see it all coming to fruition starts an exciting new chapter in my life.

DROP DATES DECEMBER 2020 - SEVENTEEN

2 DECEMBER 2020: - Trenches Bomber - Paid in Full 2.0 - Black Velvet Tracksuit   9 DECEMBER 2020: - 17 Worldwide Grey Tracksuit (Restock) - 17 Worldwide Nude Tracksuit (Restock) - 17 Worldwide Green Tracksuit  - Paid in Full 2.0 - Green Velvet Tracksuit   18 DECEMBER 2020: - Brown Run it Up Tracksuit - Blue Run it Up Hoodie - Black Run it Up Hoodie

NEW ALBUM: GHETTO GUITAR-FAST LOVE

Ghetto guitar is spotted wearing Seventeenthebrand on the cover of his new album Fast love. the album will be dropping in a couple of days. He is wearing the limited 17 bomber. Only a few pieces were produced. Do you think we should remake something likely?     Dit bericht bekijken op Instagram Een bericht gedeeld door GHETTEAUX 🎸 (@ghetto_guitar)