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ABOUT US

Seventeenthebrand kicked off in 2017 — two siblings from Belgium, a vision, and a few printed hoodies.  
What started in the streets has grown into a creative collective: four minds, one movement.


We’re not just a brand — we’re a mindset.  
A platform for the next generation of creators, athletes, and artists.  
No matter where you’re from, what you look like, or what you believe — you belong here.

Culture, race, religion — that doesn’t define your talent. Your grind does.


Today, Seventeenthebrand is repped by a growing crew of artists and athletes who live the same energy:  
Push harder. Move faster. Never sit still.

Our slogan says it all:  
Run it up.

 

We’re not here just to sell clothes.  
We’re here to shift culture, break boundaries, and empower the streets.  
One drop at a time.

This is only the beginning.

Run it up.