ABOUT US
Seventeenthebrand kicked off in 2017 — two siblings from Belgium, a vision, and a few printed hoodies.
What started in the streets has grown into a creative collective: four minds, one movement.
We’re not just a brand — we’re a mindset.
A platform for the next generation of creators, athletes, and artists.
No matter where you’re from, what you look like, or what you believe — you belong here.
Culture, race, religion — that doesn’t define your talent. Your grind does.
Today, Seventeenthebrand is repped by a growing crew of artists and athletes who live the same energy:
Push harder. Move faster. Never sit still.
Our slogan says it all:
Run it up.
We’re not here just to sell clothes.
We’re here to shift culture, break boundaries, and empower the streets.
One drop at a time.
This is only the beginning.
Run it up.