ABOUT US

Seventeenthebrand kicked off in 2017 — two siblings from Belgium, a vision, and a few printed hoodies.  
What started in the streets has grown into a creative collective: four minds, one movement.

We’re not just a brand — we’re a mindset.  
A platform for the next generation of creators, athletes, and artists.  
No matter where you’re from, what you look like, or what you believe — you belong here.

Culture, race, religion — that doesn’t define your talent. Your grind does.

Today, Seventeenthebrand is repped by a growing crew of artists and athletes who live the same energy:  
Push harder. Move faster. Never sit still.

Our slogan says it all:  
Run it up.

We’re not here just to sell clothes.  
We’re here to shift culture, break boundaries, and empower the streets.  
One drop at a time.

This is only the beginning.

Run it up.