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Article: YSL’S GAS STATION POP-UP IS TAKING OVER COACHELLA

YSL’S GAS STATION POP-UP IS TAKING OVER COACHELLA
Fashion

YSL’S GAS STATION POP-UP IS TAKING OVER COACHELLA

YSL Beauty announces a one-of-a-kind pop-up experience for this year’s Coachellafestival. Located in the heart of Palm Springs, the YSL Beauty Station mimics a gas station, offering much more than fuel and your typical road snacks.

Prior to walking into the space, you won’t be able to miss the towering lipstick sign, vintage convertibles, a tours bus and bright pink gas pumps located outside the station. Furthermore, decorative heart-shaped balloons reference YLS Beauty’s Volupte Plump-In-Colour.

The pop-up store sits behind the YSL Beauty Station, as it houses the label’s newest and best-selling makeup essentials, in addition to a new campaign starring Kaia Gerber. The space includes four areas: one dedicated to the Touche Eclat Radiant Touch pen and the Touche Eclat High Cover Radiant Concealer, one to the Rogue Volupte Shine moisturizing lipstick and Volupte Plump-In-Colour lipstick, one to Tom Pecheux’s Palm Springs makeup looks, and finally one to the Make It Yours station where you can customize your favorite YSL lipstick.

Attendees will also have the opportunity to play with an exclusive makeup vending machine and a virtual mirror that allows you to try on over 50 shades.

Located along Route 111 in Cathedral City, the YSL Beauty Station will be open April 12 from 3 p.m. to 8 p.m. and April 13 and April 14 from 10 a.m. to 8 p.m.

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VIDEO: FREDO X LACRIM X 3ROBI – NOT MY DONS
Music

VIDEO: FREDO X LACRIM X 3ROBI – NOT MY DONS

The Plug brengt Engelse rapper Fredo, Franse rapper Lacrim en 3robi samen op de track Not My Dons. De track is geproduceerd door Writers Block en de video zie je hier.

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EDITOR’S PICK: 5 OF THE BEST COATS FOR MEN THIS WEEK
Fashion

EDITOR’S PICK: 5 OF THE BEST COATS FOR MEN THIS WEEK

1.  Valentino: Blue Denim Go Logo Jacket [£1150] Long sleeve non-stretch denim jacket in blue. Spread collar. Button closure at front. White logo bonded at front and sleeves. Flap pockets at chest...

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