TAKE A LOOK AT THE NEW FOUR-FLOOR ADIDAS LONDON FLAGSHIP STORE

Reimagining the future of retail, adidas opened its new London flagship store on the capital’s Oxford St. today which integrates the latest in consumer technology alongside an expansive range of the brand’s wares.

Set across four floors, the new space embraces the experience-based retail approach with services such as Sneaker Cleaning, Maker Lab, Alpha Bra fitting & Running Lab bolstering the brand’s product offering as well as the introduction of the ‘Bring it to Me’ app which streamlines the customer journey.

Gadgets and gizmos aside, the location is set to home the widest range of adidas football apparel, footwear, Originals designs and collaborations, so between that and the app – copping the latest adidas wares should be easier than ever.

Want to pop down for yourself? Check it out at 25 Oxford St, Mayfair, London W1C 2PG.

PHOTO CREDIT: @adidas