Greater Goods Upcycles Celebrities' Old Clothes for Charitable Capsule Collection
London-based label Greater Goods continues its sustainable efforts with an upcycled capsule collection spearheaded by the creative ad agency Wieden + Kennedy, which sets to raise money for Kazzum Arts.
Using donated garments from the wardrobes of Kate Moss, Damson Idris, Little Simz, Clara Amfo, Ama Lou, Joy Crookes and Jordan Stephens, Greater Goods has crafted T-shirts, vests, trousers, and bags for a project titled “Cut From London’s Cloth.”
As expected from Greater Goods, everything is unisex, exclusive (limited to just one piece per item) and sustainable. The utility vest presents a patchwork of fabrics and colors, while a T-shirt has been made using off-cuts from old tees, notably including a segment from the Off-White™ x Nike collaboration.
The “Everyday Tote” features pieces of denim combined with Carhartt WIP camouflage fabric, while another black tote bag has been customized with white exposed stitching that adds a unique pattern to the piece. All of the proceeds raised in the raffle-only collection will be donated entirely to Kazzum Arts, which is a charity youth organization that provides creative opportunities to Londoners aged five to 25, and also helps young asylum-seekers, refugees, and migrants with a creative approach.
Take a look at the eight-piece capsule collection above, and enter Greater Goods’ raffle online before it ends on May 13. Winners will be announced on Friday 14.
