OFF-WHITE™ BEATS GUCCI AS WORLD’S “HOTTEST BRAND” FOR 2019 Q3

According to the Lyst Index, Virgil Abloh’s Off-White™ label is the world’s “Hottest Brand,” marking its return to the top spot for the second time in the last four reports.

Outlining this quarter’s hottest brands, Off-White™ lands at the number one spot after overtaking Gucci, which has battled between the first and second place in the past two years, into the third place. Balenciaga comes in at second place, while moves up two places Versace claims the fourth spot and Prada keeps the fifth sports after an active 2019.

Take a look at the full Lyst Index for Q3 2019 online here.