IS VIRGIL ABLOH ABOUT TO CHANGE THE OFF-WHITE LOGO?

IS VIRGIL ABLOH ABOUT TO CHANGE THE OFF-WHITE LOGO?

Off-White's New Look.

While we’ve all grown familiar with Off-White’s signature “X” logo over the years, there’s been more than a few clues recently that the brand is about to change things up with a new logo on the horizon.

Having already been shown at their spring/summer 2020 womenswear show in Paris, as well as appearing on new garment tags, Virgil Abloh took to Instagram to provide further evidence via a selection of images presenting the logo with the caption “@off____white™ **updated identity. miscellaneous images.”

Thoughts? Check out the post for yourself here to make your own judgement.


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