Selected items available at DeMakersGallery in Antwerp, Hopland 4 Selected items available at DeMakersGallery in Antwerp, Hopland 4

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CHANEL'S $825 ADVENT CALENDAR IS BASICALLY A BUNCH OF STICKERS

CHANEL'S $825 ADVENT CALENDAR IS BASICALLY A BUNCH OF STICKERS


TikTok is roasting the lackluster contents of Chanel's $825 advent calendar.


A now-viral clip by @eliseharmon reveals several of the items housed in the luxe calendar, shaped like a gigantic bottle of Chanel's famous N°5 perfume.


"It's giving plastic bottle cap," the user said of day 17, a string bracelet with a wax seal-like pendant embossed with the Chanel logo. Other items in the calendar include an abundance of stickers, a keychain, several mini lipsticks, and what appears to be a tiny, Chanel-branded dust bag.

In a follow-up @eliseharmon alleges that Chanel's TikTok account — which appears to have since been deleted — blocked her.
The pricey holiday gift does include meatier items — namely a full-sized bottle of Chanel N°5 and a full-sized nail polish — but its dearth of valuable surprises has left many confused.


A video from YouTube channel A Heated Mess describes the calendar as "THE MOST FRUSTRATING, OVERPRICED $825 STICKER BOOK."


"I got this so you don't have to," the unboxing video concludes.

A quick scan of Chanel's Instagram account shows that customers really care about advent calendar-gate.


"800 dollars for stickers and magnets.." the top comment on the label's most recent post, an announcement of a Gabrielle Chanel exhibition in Melbourne.


"Stickers… let’s talk about it," another user quipped.

Chanel's website clearly states the contents of the controversial calendar so technically, the joke's on anyone who spent nearly $1,000 on the collectible. Still, it's baffling that the company thought Chanel logo keyboard stickers would appeal to anyone out of middle school.

When life gives TikTokers lemons, they make more than just lemonade — they make content that snowballs into a brand's worst PR nightmare.