Bottega Veneta has announced a new holiday initiative, partnering with 12 Italian bottegas and artisans for the “Bottega for Bottegas” project. The new campaign is an act of solidarity with these makers, allowing Bottega Veneta to use its global reach to shine a spotlight on the work of the bottegas from across Italy.
The 12 bottegas come from all over the country, and specialize in products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper. The project includes an offline campaign — with products from these bottegas on display in Bottega Veneta stores in Italy, and an advertising campaign across Milan — and an online presence.
The online element of the initiative includes newsletters, advertising and space on the house’s website. While the products will not be available from the Bottega Veneta web store, customers will be directed to shop directly from the bottega in question.
The first “Bottega for Bottegas” project is now live, with the same initiative set to return each holiday season to continue supporting the independent businesses.