BOOK OF THE WEEK: "The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success" by William N. Thorndike

In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms' average returns outperformed the S&P 500 by a factor of twenty — in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later.

You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. 

Note: "The Outsiders" was #1 on Warren Buffett's recommended reading list in the Berkshire Hathaway Annual Shareholder Letter (2012).

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