BALENCIAGA RECRUITS REAL-LIFE PARISIAN COUPLES FOR ITS NEWEST CAMPAIGN

For its latest campaign, Balenciaga took to the streets of the city of love to showcase real couples in its Fall/Winter ’19 collection. Paris-based photographer Greg Finck’s romantic lense captures the lovers in the seasonal range.

The campaign comes as the FW19 collection starts retailing. It boasts staple pieces for the colder months, including broad-shouldered coats, oversized anoraks, graphic sweaters, and square-toed boots. The photo series sees the couples model the pieces across the French capital, from casual supermarket runs to the down-right romantic banks of the Seine. An accompanying video by Ed Fornieles documents the couples talk about their relationships on CCTV footage, watch it below.