Rihanna is now setting her sights on the first retail activation for her LVMH backed label.
Following a post on Instagram, it was announced that Fenty would be launching a pop-up at The Webster's New York SoHo location. Taking over the first two floors of the shop, the 11-day event will feature a unique retail experience and special installation. Not too much else has been revealed but it has been confirmed that the Fenty pop-up will be open from June 19-30.
The Webster SoHo
29 Greene St
New York, NY 10013