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Dior’s B30 Is a New Balance for (Very) Rich Sneakerheads

Dior’s B30 Is a New Balance for (Very) Rich Sneakerheads

What We’re Saying: Dior’s new B30 sneaker, unveiled as part of the luxury house’s Resort 22 collection, is one of its sportiest to date, taking inspiration from retro running aesthetics. At first glance, one might even say that the sneaker looks slightly like a rich person’s New Balance sneaker.

The Dior B30 features a mesh base with leather paneling on the foxing, heel, and around the toe box. A performance-esque reimagining of Dior’s “CD” logo sits on the quarter panel. The initials are present on the sole and heel of the sneaker, too.

The move is nothing new. Luxury brands have borrowed quite extensively from sportswear brands in the past. Under Virgil Abloh, Louis Vuitton has designed sneakers that look a lot like the Nike Air Jordan 3 and Salomon trail-running sneakers. Gucci’s running-inspired sneakers could easily be an ASICS collaboration.

The Dior B30 arrives in five colorways — black, white, olive, beige, and lime — and is available for pre-order now.