YITTY: Lizzo's New Shapewear Brand
![YITTY: Lizzo's New Shapewear Brand](http://seventeenthebrand.com/cdn/shop/articles/Screen_Shot_2022-04-18_at_14.57.21.png?v=1650283054&width=1254)
Lizzo has entered the shapewear game.
The singer, long heralded as a leader of the body positive movement, just launched YITTY, a line of shapewear, underwear, and loungewear created in partnership with Fabletics.
The line debuted with three collections: "NEARLY NAKED," lightweight shaping garments; "MESH ME," smoothing mesh styles that can be worn as inner or outerwear; and "MAJOR LABEL," an assortment of athleisure essentials such as leggings and sweatshirts.
Available in sizes XS to 6X, YITTY's sizing doesn't just scale up and down — it takes different body types and proportions into consideration, too.
Interestingly, the range is priced based on a subscription model. To snag pieces at a major discount ($23.38 instead of $64.95 for a bodysuit, for example), prospective shoppers must join a VIP membership program for $49.95 a month — a feature some customers are complaining about on Twitter.
As pandemic restrictions ease up, shapewear sales have spiked, opening the door for newcomers to the category — and consequently, more competition.
Authenticity and storytelling are cornerstones of any successful brand, keys that Lizzo skillfully wields when it comes to her public persona. Just like her musical career, I daresay YITTY is a banger.
![](https://www.highsnobiety.com/static-assets/thumbor/dLt1ZJ4GXUAPPuMkToCb-lQPtk8=/1600x1067/www.highsnobiety.com/static-assets/wp-content/uploads/2022/03/30220749/lizzo-yitty-shapewear-04.jpg)
![](https://www.highsnobiety.com/static-assets/thumbor/1r-CUxQQH8CJyrC8VzXZqsGiEPM=/1600x1067/www.highsnobiety.com/static-assets/wp-content/uploads/2022/03/30220802/lizzo-yitty-shapewear-05.jpg)
![](https://www.highsnobiety.com/static-assets/thumbor/mNJ0etP-ZuJsFIt0Ue7a-xyLEeY=/1600x1067/www.highsnobiety.com/static-assets/wp-content/uploads/2022/03/30220815/lizzo-yitty-shapewear-06.jpg)
![](https://www.highsnobiety.com/static-assets/thumbor/jizUvQQu7LKIv0KaqsYR-IBPdds=/1600x2400/www.highsnobiety.com/static-assets/wp-content/uploads/2022/03/30220736/lizzo-yitty-shapewear-03.jpg)
![](https://www.highsnobiety.com/static-assets/thumbor/Mbzv8BWIkzG5_K2qEr_4j1laimo=/1600x2400/www.highsnobiety.com/static-assets/wp-content/uploads/2022/03/30220710/lizzo-yitty-shapewear-01.jpg)