VIRGIL ABLOH x EVIAN COLLAB

Keeping in line with other region-specific drops, Evian‘s creative director for sustainable design, Virgil Abloh, has prepared another limited edition offering, this time available only in Asia. The Japanese drop is lead by Barneys New York Japan, a licensed retailer operating independently from the troubled American department store.

Unlike past drops, which centered around premium glass bottles, the forthcoming drop boasts a new accessory. A lavish white leather shoulder bag is boasts Evian’s signature blue accents, with Abloh’s “ONE DROP CAN MAKE A RAINBOW” motif emblazoned on the webbed shoulder strap and zipper pull. Accompanying the bag is a more minimalist glass bottle, swapping the polka dots seen on the original bottle for the “RAINBOW” verbiage seen on prior regional drops. Both items will be packaged inside a special co-branded carrying case.

700 units of the 1900 total Evian bottle and bag sets will be available via Barneys New York Japan’s web store on January 22 and on January 18 at its various locations throughout Japan for ¥10,000 JPY (approximately $90 USD).

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concept for @evianwater, one drop can make a rainbow. series of limited edition graphic designs found globally. re-usable glass bottles. 🏔💧🌈✨® [A-A]

A post shared by @ virgilabloh on Dec 28, 2019 at 5:26am PST