ULTRA-COLORFUL KITH X RUSSELL ATHLETIC COLLAB

Mainstay streetwear retailer Kith is back with a fresh collaboration, as previewed by the shop’s founder Ronnie Fieg.

Known as a prolific collaborator, Fieg showed images of a new collection alongside heritage American sportswear label Russell Athletic. In the caption, Fieg explains the project took root in a nostalgic appreciation for retro athletics, which manifested in a 96-piece collection featuring 24 different colorways of a “heavyweight 14oz dry fleece with a super plush reverse side, custom developed in the US.”

Fieg also showed a teaser of what seems to be a forthcoming campaign for the collection;

No release date has been set thus far, but the Kith x Russell Athletic collection is said to be coming soon.

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For the past few years I’ve had this idea to tell a large color story through a collection. The idea stemmed from my nostalgia for retro athletics and what it was like to shop from catalogs when I was growing up. When thinking about US heritage athletic brands that helped inspire this concept, my mind always ran to Russell, the inventor of the original sweatshirt. So last year we sat down and spoke about our brands, our similarities and our differences, and I knew that in Russell we had the best partner to not only achieve this concept, but to make incredible product. When I began to tell them my idea behind color and cities, they brought out some of their vintage catalogs and that’s when everything clicked. These are scans of some of the catalogs from that day. I told Russell that I had a specific texture in mind for the fleece and that I wanted Kith to produce it. They trusted the vision, and a year later we came back to show them the perfect fleece for this moment. Heavyweight 14oz dry fleece with a super plush reverse side, custom developed in the US. Fast forward to now and we have developed a 96-piece collection. Hoodies, crewnecks, tees, and shorts all in 24 different colors with different logo executions, washes, and more. This one means a lot. Kith x Russell Athletic coming soon…

Een bericht gedeeld door Ronnie Fieg (@ronniefieg) op 28 Mrt 2019 om 8:20 (PDT

 

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The OG Kith Brooklyn palette. Kith x Russell releases April 5th. More info coming soon.

Een bericht gedeeld door Ronnie Fieg (@ronniefieg) op 30 Mrt 2019 om 12:04 (PDT)

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