Telfar Is Bringing Its Rainbow Shopping Bag Sale Online

Hot on the heels of Telfar's massive Shopping Bag sale, held at Brooklyn's Rainbow clothing store during New York Fashion Week, the brand will host another blowout shopping event, this time online.

On September 23 at 12 p.m. ET, shoppers can head to Telfar's website for their choice of Shopping Bag in any size and color (take your pick from all 37). Unlike the brand's Bag Security Program, the upcoming sale is not a pre-order event — once stock sells out, it's gone.

Per a press release, orders will ship between September 29 and October 29. Telfar's Circle and Duffle bags, as well as collaborations, aren't included in the sale.

Telfar's IRL event at Rainbow, held on September 11, drew a crowd of shoppers who lined up around several blocks for the chance to get their hands on the label's elusive Shopping Bag. Judging from the staggering number of people who turned out in New York, rainy weather and all, it's safe to say that even more will log on come September 23.

Two words: good luck.