As production for its luxury automobiles is at a standstill, due to COVID-19, Rolls-Royce has taken matters into its own hands by shifting and boosting focus towards its lesser-known product — honey. Based in Goodwood, West Sussex, the 42-acre Rolls‑Royce apiary is home to some 250,000 English Rolls-Royce honey bees living in six hives.
While this news seems almost like a good April Fools’ joke, the apiary has, in fact, been operational since 2017, producing some of the world’s most exclusive honey. Each English-crafted beehive sees a steel nameplate from Rolls-Royce’s Bespoke workshop, and are named after each premium flagship vehicle – “Phantom,” “Wraith,” “Ghost,” “Dawn,” “Cullinan,” with the last one being named the “Spirit of Ecstasy.”
This act of preserving and sustaining the English bee population is part of Rolls-Royce’s wider efforts in raising the bar for environmental practices.