Rolex is starting 2022 with an increase in retail prices. The subtle price changes were noticed by Professional Watches which has reported that prices on Rolex.com have seen some of the brand’s most classic wristpieces go up an average of 3.4%.
Pieces in its “Classic Watches” collection, including the Oyster Perpetual and Day-Date received the smallest incremental price increase whereas the Rolex “Professional Watches” collection, which features the Daytona, GMT-Master II and the Submariner received the largest price increase. To put it into perspective, the 41mm stainless steel Ref. 124300 Oyster Perpetual sold for $5,900 USD in 2021, but is now going for $6,150 USD in thee American market as of the new year. 2022 saw the watch go up 4.2%. In comparison, the stainless steel Submariner Ref. 124060 went from $8,100 USD in 2021 to $8,950 USD in 2022, an uptick of 10.5% in average retail price.
There is no word on whether or not other luxury watch brands will follow suit. Over the course of 2021, Rolex has proven to continually be one of the most sought-after watch brands in the world. While it may not be the oldest watchmaker or the most stylish brand, its watches are comparably more accessible to the masses when it comes to those entering into the watch collecting fad. According to Chrono24 the Rolex Daytona, Datejust and Submariner is amongst one of the top five most popular watches of 2021.