o mark the arrival of its Spring/Summer 2020 menswear collection, Louis Vuitton has opened the doors to a new pop-up inside Selfridges. The temporary space continues the collection’s themes and inspiration, with pieces including ready-to-wear, leather goods, shoes and accessories presented in a field of wild flowers. The collection’s floral influence is described as a “naturally occurring metaphor for diversity” by the label.
Referencing this inspiration, Louis Vuitton will also release an exclusive “Keepall 50 Flowers” at the Selfridges store. The made-to-order bag is fully embroidered and features an array of individually handmade flowers.
The Louis Vuitton space is situated on the Selfridges ground floor, and is open now until March 2020.
In other fashion news, Virgil Abloh and Louis Vuitton also recently released the first installment of the label’s SS20 campaign.
Louis Vuitton Pop-Up Store
400 Oxford Street