Kith founder and CEO Ronnie Fieg has been appointed as the New York Knicks‘ first-ever creative director. Fieg has always had a longstanding relationship with the NBA team, this time, he grows his partnership with an official title.
For the past two years, Fieg has brought the city of New York and Knicks fans the sleek City Edition uniforms, which subsequently led to the Kith collections from the past couple of seasons. With his new role, Fieg will take on additional responsibilities with the team, focusing on building international recognition around the brand and community. On the design front, he is set to develop an in-house line of products.
Fieg designed this year’s City Edition Uniform, which took inspiration from the 1999-2003 Knicks uniform. Fiege discussed how the partnership came about stating, “The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team. I think they saw the passion I have for the team and wanted to evolve what we’ve been doing with Kith into something more. Long conversations about what the Knicks mean to the league and to the world helped shape the opportunity to really do some special things.”