What exactly is Frank Ocean up to when he's not blessing us with certified eargasms? Starting his own luxury company, apparently. On August 6, the 33-year-old artist announced Homer, his own independent American luxury brand.
The inaugural Homer collection dropped exclusively at the label's New York store at 70-74 Bowery a few days later. In addition to luxury jewelry pieces — handcrafted in Italy using 18 karat gold, recycled sterling silver, hand-painted enamel, and diamonds exclusively grown in an American diamond lab for Homer — the debut assortment included silk scarves printed with shapes that mirror those seen in the jewelry line. A complete selection of opulent wares.
That's not all, though: a multi-faceted Homer x Prada collaboration has now arrived.
There are three pieces in all, an Italian-made anorak, backpack, and belt bag. There is co-branding, but it's hidden on the inside. So, plenty subtle.
According to Homer, this is the first joint effort in "an ongoing series" so expect more Homer x Prada in the near (?) future.
Considering that Homer has only been vaguely defined a "luxury company," its output doesn't seem to have any clear delineations. It could make only jewelry or it may one day design a clothing capsule. An entire Prada collection only fits too well.
In the expansive catalog — which we broke down in exhaustive detail — alongside plenty of shiny things and silky things, we first saw two of the collaborative Prada bags and a hooded anorak worn by Ocean himself.
The Homer x Prada collab is very much a full-circle moment for Ocean, who famously wore the Italian luxury label at high-profile events — he loves a fancy anorak — and also starred in official campaigns for the fashion house.
Homer's New York outpost is exclusively offering the entire Prada collection in-store.