In December 2021, whispers of a Gucci x adidas collaboration floated throughout the industry. With no specific details whatsoever, all we had was a photo of a Gucciadidas monogram to get us by.
The partnership's collection hasn't even hit the streets yet, but it's already proving to be one of the hottest collaborations of the year.
Gucci's retro-chic aesthetic does most of the chatting while adidas and its notable logos chimes in from time to time, a commendable act on adidas' part as they frequently allow their collaborators to shine creatively. After all, adidas gave the thumbs up to Craig Green, who scuba'd the Stan Smith, and Kerwin Frost's furry Microbounce T1.
Undoubtedly, the accessories and footwear will be the most sought-after pieces of the collection. The duo incorporates the Gazelle as one of the key footwear models, dressing the shoe in rich fabrics and prints such as snakeskin, velvet, and the "GG" motif.
Leather gloves and knit athletic caps get the mashup treatment, emphasizing the more sporty spirit of the partnership.
Of course, it's hard to forget the double sided-hat, which can be worn on either side depending on your mood. Ask yourself: Are you feeling Gucci or Three-Stripes today? Or, wear it sideways, if you're feeling both.
On the other hand, a Gucci-adidas logo stamps the pocket of a tailored green suit, which also possesses a mashup monogram print. A Victorian-inspired silk dress boasts frills and ruffles along with the Three Stripes, blending the notions of sophistication and play for a whimsical collaboration.
Adidas is no stranger to sport-luxury collaborations, having pushed out successful collections with Raf Simons, Rick Owens, and Yohji Yamamoto in the past. Not to mention, the brand recently brought Prada on board and renewed its partnership with Jeremy Scott.
Many people weren't feeling the Gucci x adidas collaboration, dubbing it "a collab we didn't need." However, others are obsessed and waiting for its release. Despite unfavorable opinions, I'm sure this collaboration will be handing out L's in virtual waiting rooms when it drops.