BOOK OF THE WEEK: "Business Adventures" by John Brooks.
Every week, we're going to share a book that helped us mindset and business grow. During this time, we need to motivate and support each other.
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Note: Bill Gates wrote in his blog, gatesnotes, that Warren Buffett not only recommended this as his favorite book about business, but actually sent Gates his own personal copy to read. Gates writes that more than four decades after it was first published, "Business Adventures" remains the best business book he's ever read.
You can buy the book here