Founded by Pharell Williams and Nigo, Billionaire Boys Club has both American and Asian roots. As such, the brand wants to illustrate the ecosystem of Chinatown and as a vehicle of culture, art and history. BBC and WTC have created a unique directory of Asian businesses in Chinatown for people to go support, while also enlisting Slim Cinema to showcase some of the small business owners. The list includes 10 businesses, and fans are encouraged to purchase from the businesses for the chance to win a commemorative t-shirt designed by graphic illustrator, David Park. The t-shirt will be available as a giveaway from September 18-19 at the BBC ICECREAM NYC flagship store.
For those not in New York City who still wish to support, a WTC x BBC t-shirt is available for purchase on BBC ICECREAM’s website. The Boba Curve Tee features designs by David Park and retails for $60 USD. Additionally, $20 USD from every t-shirt purchase will be donated to WTC.