The collection, titled IVY PARK Rodeo, is an homage to the often forgotten legacy of Black cowboys and cowgirls. The new teaser features Queen Bey herself, wearing a bold denim ensemble whilst showing off her roping skills. Other notable performers such as Snoh Aalegra and Glynn Turman also appear in the video to help Beyoncé tease the latest collection.
The video also shows Turman riding a horse while remembering the days he was shoveling manure at the Central Park stables just so he could ride for free. In his profile on the IVY PARK website, it read, “He says from as long as he could remember, he has had a fascination with horses. An accomplished horseman and rodeo champion off-screen, he and his wife, Jo-Ann, cofounded and direct a free Western-style summer camp, Camp Gid D Up for inner-city and at-risk youth since 1992. He credits that attending youth camps as a kid saved him from juvenile delinquency.”
With 58 womens’ and unisex pieces, 13 accessories and five different pairs of shoes ranging between $45 USD and $200 USD, the collection continue to bring a spotlight to the formidable impact of Black men and women on American Western culture. For more information on the collection and the drop on August 19 and 20, check out IVY PARK.