ABOUT US

Seventeenthebrand kicked off in 2017, started by two siblings from Belgium with nothing but a vision and a few printed hoodies. What started in the streets has turned into something bigger—a collective of four creatives, each bringing their own hustle to the table.

We’re not just a brand, we’re a movement. Our vision? Empowering the next generation of creators, athletes, and artists, no matter where you’re from, what you look like, or what you believe. Culture, race, religion—none of that defines your talent. We’re here to break boundaries and push limits.

Today, Seventeenthebrand is repped by a growing crew of athletes and artists who share our mindset. It’s about pushing yourself harder, faster—because sitting still isn’t an option. Our slogan says it all: Run it up. That’s the energy we’re bringing—every day, every drop.

Our goal is simple: to inspire and make moves that shift the culture. We’re here to do more than just sell clothes. We’re here to make noise, empower the streets, and leave our mark on society for the better.

This is only the beginning.

Run it up.

Peace and love,

Team Seventeenthebrand