TikTok will soon bring some of its platform’s most viral food recipes directly to your doorstep.
Partnering with Virtual Dining Concepts, the social media platform will be launching TikTok Kitchen early next year, utilizing roughly 300 ghost restaurants to prepare meals based on all of the viral recipes floating around TikTok. Virtual Dining Concepts is no stranger to a project like this, previously having teamed up with MrBeast for his MrBeast Burger restaurants before it opened physical locations, and the company hopes to expand TikTok Kitchen to more than 1,000 locations by the end of 2022.
To begin with, the service will offer baked feta pasta — the most searched dish on Google for 2021 — a smash burger and pasta chips. The menu will change every quarter, and TikTok will also be giving a cut of its profits from Kitchen to the creators of those recipes and other food creators on its platform, bolstering its community.
For those interested in trying out some of these viral recipes, TikTok Kitchen will launch stateside in March 2022.