Puma's Current CEO Reported to Become CEO of adidas
According to reports, Puma ‘s current CEO is expected to become the new CEO of adidas . News of the rumor comes weeks after Kasper Rørsted announced his plan to step down from the Chief Executive Officer role he has held at adidas since 2016.
The reports note that adidas has been in touch with current Puma CEO, Bjorn Gulden, to possibly move over to the brand. Gulden is being noted as the only remaining candidate after its search to find a successor. It is interesting to note, Gulden became the CEO of Puma back in 2013 and served as the Senior Vice President of Apparel and Accessories at adidas back in the 1990s.
Earlier this week, Puma announced that Arne Freundt, its current Chief Commercial Officer will step in as the company’s CEO January 1, for a mandated four years.