Louis Vuitton Launches Sneaker With (RED) to Raise Money for AIDS Fund
Dubbed the Louis Vuitton I (RED), each sneaker arrives in white leather embossed with the brand’s signature monogram motif, alongside striking red detailing. Launching on December 1 — which is also World AIDS Day — $200 USD of each pair sold will be donated to the Global Fund to fight AIDS.
(RED), an organization founded by Bono and Bobby Shriver in 2006, has generated over $650 million USD in the fight to support those affected by the disease, and now also backs efforts to mitigate the impact of the coronavirus pandemic on critical health services.
The Louis Vuitton I (RED) will be available from December 1 via the brand’s online webstore.