Kendrick Lamar is officially back in the music business, announcing his return by sharing a new track off his new album Mr. Morales & The Big Steppers. Just less than a week before the album drops, Lamar has also released the accompanying visuals to the track “The Heart Part 5.” His long-awaited fifth studio album has a first week projection increase to 400,000 and is expected to debut at No. 1 in the U.S. upon release.
The new track samples the classic 1976 Marvin Gaye song, “I Want You.” Throughout the music video, Lamar can be seen standing in front of a deep red backdrop while he raps the lyrics of his songs and swaps faces with deep fake technology with other hip-hop icons like Nipsey Hussle and Kanye West and other Black legends like Kobe Bryant. The shape-shifting begins with a quote, “I am. All of Us,” attributed to the artist’s Oklama persona. Lamar opens the song by addressing the audience, “As I get a little older, I realize life is perspective and my perspective may differ from yours. I want to say thank you to everyone that’s been down with me. All my fans, all my beautiful fans, anyone who’s ever gave me a lesson. All my people.”
Take a look at the video above.