Go Hard or Goyard "Jet Black" Series
World-renowned purveyor of luxury leather goods, Goyard, is launching the ultimate line of fall accessories with its "Jet Black" series.
Branding rules the world. Think of soft drinks, and Coca-Cola comes to mind. Fries? McDonalds. Luxury French leather goods? Goyard.
When you see a Goyard piece, its Chevron pattern is unmistakable. For this, we can thank the brand's extensive history that spans over two centuries, but we can't overlook its adoption by hip-hop artists over the years for giving Goyard cross-cultural relevance within the mainstream.
Through the discographies of Kanye West, Lil Uzi Vert, Pharrell, and Big Sean (to name a few), you'll find references to the luxury brand littered amongst their lyrics. As such, there is no shortage of images showing hip-hop's love affair with a color spectrum of Chevron-monogrammed pieces – Kanye, Virgil, and co at Paris Fashion Week 2009, anybody?
The series consists of seven bag options that feature a painted chevron monogram that differs slightly on each piece made.
Goyard's "Jet Black" series is available now via Goyard boutiques.
